Background:
Sony Entertainment Television. A channel that serves up (Channel tagline) for the modern women.
Objective:
As this is the 2 installation of Melrose Place, the objective of this campaign lies not in selling the plot, but rather to come up with a unique and sexy selling angle that will stick with the audience.
Challenge:
On-air and off-air partnered with Hasbro to leverage on their classic board game – CLUEDO. As both CLUEDO and Melrose’s theme centers around the murder of a tenant, the challenge for this on-air campaign is to work around the concept of murder without losing the channel’s sex appeal.
Solution:
With Launch 2-4 representing room cards, weapon cards, and suspect cards as per the board game respectively, the plot is gently intertwined into the concept of CLUEDO game.
Final result is a wicked mixture of murder, sex and scandal; but detective wannabes are welcomed still.
Credits:
Producer: Linda Lim
Graphics: Desmond Seow, Pang KaBo, Patrick Chan, Yen Chai Yee.
Audio: Steve Ho, Lin Kyaw Kyaw, Kerry Lim
